Willy Hughes

Will Hughes aka @whatwillycook is a commercials director and creative influencer bringing cinematic flair, warmth, and a cheeky sense of fun to both branded storytelling and social content. He’s partnered with major brands, including Kellogg’s Crunchy Nut, crafting playful, music-led campaigns that feel as entertaining as they are effective. Alongside his directing work, Will has built a global following with his “recipes not stressipes” ethos turning everyday cooking into fast, joyful, no-fuss content. Whether behind or in front of the camera, he blends creativity, charm, and a refreshingly human touch making everything he does feel effortlessly watchable.