Kristy Snell is a South African–born photographer and director based in Amsterdam, known for bold, playful food and lifestyle storytelling with a sharp, art-directed edge. With roots in creative direction and food styling, she brings a hands-on eye to both stills and film, turning every frame into a vibrant visual feast. Her work for global brands including McDonald’s, KFC, Knorr, and Tropicana is defined by colour, character, and inventive energy. From social content to high-end campaigns, Kristy blends striking composition with rhythm, wit, and an unmistakably infectious sense of fun.